Source To Close Analytics For Dealerships

The Funnel, End To End.

One attribution rail from first touch to signed deal. Every lead your store gets walks this exact path, tagged the whole way.

Funnel railattribution · source to close

stage 01SourceEvery lead tagged at intake to the channel and campaign that produced it: web, marketplace, social, phone-up, walk-in.
stage 02ResponseHow fast that source got answered, and by what: text, email, a call from Wanda.
stage 03AppointmentWhich sources turn into booked visits, and which produce conversations that never commit.
stage 04ShowWhich sources actually walk in. This is where paid channels start telling the truth.
stage 05CloseWhich sources sign. Cost-per-sale lives here, not at the click.
readoutThe answerChannels ranked by what they close, month over month. Double down with evidence, cut with confidence.

Illustration of the attribution structure we configure, field names only. Your funnel is built from your store's live data during the build.

Attribution Without The Argument.

One version of the truth, from ad dollar to sold unit.

Sources

Every Channel Tagged

Web forms, marketplaces, social, phone-ups and walk-ins all enter tagged. Attribution starts at intake, not in a spreadsheet after the fact.

Full funnel

Five Stages, One Thread

Source, response, appointment, show, close: one connected record per lead, so the funnel is a fact, not a reconstruction.

Spend

Budget Follows Closes

Move ad budget on cost-per-sale by channel instead of cost-per-lead. The cheapest leads are often the most expensive customers.

Messages

What You Said That Worked

Compare response templates and campaign angles by what they produce downstream, so message testing runs on sold units, not open rates.

Cuts

By Rep, Campaign, Month

The same funnel sliced by rep, source, campaign and month. Where a deal died, and at which stage, stops being a mystery.

Shared

Same Truth As Your Reports

Attribution feeds the same engine as your reports and your forecast. One ground truth, three instruments.

How It Runs At Your Store.

During the build we wire tagging into every intake point and connect the stages end to end. No change to your ad accounts, no tracking scripts to babysit. The funnel assembles itself from the CRM your team already works in.

Tagging at every intake point, including phone-ups and walk-ins.
No ad-account surgery: attribution runs on your CRM's ground truth.
Stages connect automatically as leads respond, book, show and sign.
Channels ranked by cost-per-sale, refreshed month over month.
Readable by anyone: the funnel is a picture, not a pivot table.

Straight Answers.

How is this different from automated reporting?

Reporting is delivery cadence: the store's numbers arriving in your inbox on schedule. This is attribution: which sources and campaigns produced those numbers, stage by stage. The morning sheet says how you did. This says why, and where to spend next.

Do I have to change my ad accounts or website tracking?

No. Attribution runs on tagging at intake and the CRM's own record of what happened next. Your ad platforms keep doing their job. What changes is that their claims finally get checked against sold units instead of taken on faith.

What about walk-ins and phone-ups?

Tagged like everything else. Front-desk phone-ups, calls answered by Wanda and walk-ins all enter the funnel at intake, so the channels digital dashboards ignore, often a store's best ones, finally show up in the math.