Client Terms & Conditions
Effective Date: _________________________ | Agreement Version: 1.0
This Master Services Agreement (the “Agreement”) is entered into between Drive AI Sales Inc., a corporation incorporated under the laws of Alberta, Canada, with its principal office located at 10650 113 Street, Edmonton, Alberta, Canada (“Drive AI,” “we,” “us,” or “our”), and the client identified on the executed proposal or order form referencing these Terms (the “Client,” “you,” or “your”).
Drive AI provides custom-built customer relationship management (CRM) deployments, marketing and sales automations, conversational AI assistants, and AI-powered voice agents to dealerships and other businesses. By signing the associated proposal, invoice, statement of work, or otherwise instructing Drive AI to commence work, you acknowledge that you have read, understood, and agreed to be bound by these Terms.
| Key Commercial Terms (Summary; Full Terms Govern) | |
|---|---|
| Initial Setup & Build | CA$6,000 (CA$3,000 deposit on signing; CA$3,000 on completion). Build period up to three (3) months. |
| Monthly Subscription | CA$1,800 / month commencing upon Client approval of completed CRM build. Includes platform access, included communications allowances, and ongoing optimization. |
| Communications Allowance | 2,000 automated emails, ~1,000 outbound minutes, ~1,000 inbound minutes, 5,000 SMS, 1 toll-free line, 3 local sales numbers (subject to Twilio passthrough; see Section 6). |
| Taxes | All fees exclusive of GST/HST and other applicable taxes, which are added to invoices. |
| Governing Law | Alberta, Canada. |
In this Agreement:
During the Onboarding Period and continuing under the monthly subscription thereafter, Drive AI will provide the Services described in the executed proposal, which may include some or all of the following:
Drive AI does not, as part of the standard scope, set up Google Analytics, Google Tag Manager, or external advertising platforms. If such services are requested they will be scoped separately and may carry additional fees, or a third-party provider may be recommended.
The Platform is built on the GoHighLevel infrastructure (or such successor or substitute CRM platform as Drive AI may elect from time to time in its commercially reasonable discretion). All CRM, automation, calendar, pipeline, and communication scaffolding provided to the Client operates within the Underlying CRM. The Client acknowledges that:
Voice calls, SMS, and toll-free / local number provisioning are delivered through Twilio or substitute carriers. Usage is metered and pass-through charges apply (Section 6). Number availability, carrier deliverability, A2P 10DLC registration, toll-free verification, and carrier compliance rules are governed by the underlying carriers and are outside Drive AI's direct control.
Conversational AI and voice AI features are powered by one or more large language model and voice synthesis providers (which may include OpenAI, Anthropic, ElevenLabs, Google, or others). Drive AI may change providers, models, or versions at any time to maintain quality, manage cost, or respond to provider availability, without notice to the Client, provided the contracted functional capability is preserved.
Drive AI makes no representation that any particular Third-Party Platform feature, model, voice, integration, or pricing tier will remain available throughout the Term. Drive AI will use commercially reasonable efforts to provide equivalent functionality if a Third-Party Platform discontinues a capability, but the Client's sole remedy for such a discontinuation is the substitution Drive AI provides or, if no acceptable substitute can be made, termination of the affected capability without further liability to Drive AI.
The Onboarding Period is up to three (3) months from the Effective Date, during which Drive AI will deliver a Platform fully customized to the Client's stated business processes, brand voice, lead types, and integrations. Onboarding milestones generally include:
Timelines are commercially reasonable estimates and may be extended where delays are caused by the Client (e.g. delayed approvals, missing data, integration access not granted, lead list not delivered, brand assets not supplied). If a Client-caused delay extends the Onboarding Period beyond four (4) months from the Effective Date, Drive AI may, at its discretion, invoice the monthly subscription as if launch had occurred on day 90.
The one-time CRM Migration and Setup Fee is CA$6,000, payable in two equal installments: CA$3,000 deposit due upon signing this Agreement, and CA$3,000 due upon Drive AI's notice of completion and the Client's reasonable approval, which approval shall not be unreasonably withheld.
Following the Client's approval of the completed CRM build, the Client will be invoiced CA$1,800 per month for the ongoing subscription, billed in advance on a recurring basis. The monthly subscription includes the discount and inclusions described in the proposal.
Invoices are issued electronically. Fees are payable by credit card (preferred, via a tokenized processor), pre-authorized debit, or e-transfer. By providing payment details, the Client authorizes Drive AI to charge the designated method on each invoice due date.
Amounts not paid within ten (10) calendar days of the invoice due date accrue interest at 1.5% per month (19.56% per annum), and Drive AI may suspend Services, freeze outbound campaigns, or restrict Platform access until the account is brought current. Reactivation may require a reasonable reactivation fee at Drive AI's discretion.
The Client agrees to a CA$50 administrative fee for any returned payment, dishonored cheque, or chargeback initiated without prior written notice to Drive AI describing the alleged dispute.
All fees are exclusive of applicable goods and services tax (GST), harmonized sales tax (HST), provincial sales tax, value-added tax, and any other transactional taxes, which will be added to invoices and remitted by Drive AI as required by law.
Drive AI may adjust the monthly subscription fee no more than once per twelve (12) month period upon at least ninety (90) days' prior written notice. If the Client does not accept the adjustment, the Client may terminate the subscription effective the date the new price would take effect, without penalty.
The monthly subscription includes an estimated CA$200/month in Twilio-equivalent telephony and messaging usage, comprising approximately:
Usage in excess of these allowances, additional phone numbers, premium voice synthesis seconds, international destinations, A2P 10DLC registration fees, toll-free verification fees, and any carrier surcharges are passed through to the Client at cost plus a 15% administration fee, invoiced monthly in arrears. Drive AI will make reasonable efforts to alert the Client when projected usage materially exceeds the included allowance.
The Client is solely responsible for ensuring that its outbound calling, dialing patterns, and messaging volume comply with all applicable carrier rules and anti-spam regulations (see Section 11).
This Agreement commences on the Effective Date and continues for an initial term of twelve (12) months from the date the monthly subscription commences (the “Initial Term”). Thereafter the Agreement automatically renews on a month-to-month basis (each a “Renewal Term”) unless either party gives written notice of non-renewal at least thirty (30) days before the next renewal date.
After the Initial Term, the Client may terminate the monthly subscription at any time on thirty (30) days' prior written notice to billing@driveaisales.com (or such other address as Drive AI designates). Fees accrued or invoiced before the termination date remain payable.
If the Client terminates this Agreement during the Onboarding Period for any reason other than Drive AI's uncured material breach, the CA$3,000 setup deposit is non-refundable. If the Client has paid the second CA$3,000 installment, Drive AI will refund any unearned portion calculated on a fair pro-rated basis reflecting work actually completed, with the percentage of completion determined by Drive AI acting reasonably and in good faith.
Either party may terminate this Agreement on written notice if the other party (a) commits a material breach and fails to cure it within fifteen (15) days of receipt of notice describing the breach, or (b) becomes insolvent, makes an assignment for the benefit of creditors, or has a receiver appointed over its assets.
Drive AI may immediately suspend Services if (i) the Client's account is more than thirty (30) days past due; (ii) the Client's use of the Platform creates a security, legal, or regulatory risk to Drive AI or any Third-Party Platform; (iii) a Third-Party Platform requires it; or (iv) the Client breaches the Acceptable Use clause (Section 21).
On termination, (a) the Client's access to the Platform ceases; (b) Drive AI will, on written request received within thirty (30) days of termination, provide a one-time export of the Client's contacts, custom field values, and conversation logs in standard CSV format; (c) Drive AI may delete remaining Client Data ninety (90) days after termination; and (d) all amounts owing become immediately due.
Except as expressly stated in Section 7.3, all fees paid to Drive AI are non-refundable. Monthly subscription fees are billed in advance and are not refundable in whole or in part if the Client cancels mid-cycle, reduces usage, or chooses not to use the Services during a given month. The Client acknowledges that Drive AI commits resources, third-party licenses, and labor in advance, and the non-refund policy is a fundamental commercial condition of the pricing offered.
To enable Drive AI to deliver the Services on schedule, the Client agrees to:
The Client acknowledges that conversational AI and voice AI are probabilistic technologies and that, despite Drive AI's careful prompt engineering, training, and ongoing refinement:
The Client agrees to supervise AI interactions, particularly during the first weeks of live operation; to review automation outputs reaching real customers; and to intervene manually for any high-stakes communication (e.g. complaints, finance approvals, legal disputes, accident claims). Drive AI is not liable for any business decision, customer interaction outcome, lost sale, or reputational impact resulting from an AI output, except to the extent caused by Drive AI's gross negligence or willful misconduct.
Without limiting the foregoing, the Client represents, warrants, and covenants that for every outbound email, SMS, voice call, or other electronic message dispatched through the Platform, it will:
Drive AI provides the technology and configuration but does not review, approve, or audit the Client's consent records, contact provenance, or campaign content. The Client will defend, indemnify, and hold Drive AI harmless from any claim, fine, penalty, or judgment arising out of the Client's non-compliance with this Section 11.
The Client represents and warrants that it holds in good standing all licenses, registrations, and authorizations required to operate as a motor-vehicle dealer, salesperson, or related industry participant in every jurisdiction where it does business, including without limitation:
The Client will maintain all such licenses throughout the Term and will promptly notify Drive AI of any suspension, revocation, restriction, investigation, or material complaint that affects its licensing or its ability to lawfully conduct business through the Platform. Drive AI may immediately suspend Services if the Client loses any license required to lawfully conduct its business.
The Client is solely responsible for ensuring that every conversation, message, advertisement, price quote, financing disclosure, vehicle description, and automated communication generated through or facilitated by the Platform complies with the laws and codes governing its industry, including:
The Client is responsible for reviewing and approving every conversational script, prompt configuration, automation template, AI behavior, and outbound communication before it is deployed to live customer traffic. Drive AI will reasonably collaborate to encode Client-supplied compliance language into prompts and automations, but Drive AI is not a regulated motor-vehicle industry participant and assumes no duty owed by the Client to its regulator, its franchisor, or its customers.
The Client acknowledges that vehicle inquiries, credit applications, trade-in valuations, financing pre-qualifications, driver's-license data, and test-drive bookings collected through the Platform may constitute sensitive personal information under PIPEDA, Alberta's PIPA, Quebec's Law 25, and equivalent regimes. The Client will obtain all necessary consents, provide accurate privacy notices, retain records of consent, and respond to End-User access, correction, and deletion requests, including any such requests routed to Drive AI, which Drive AI will forward to the Client for action.
If any regulator (including AMVIC), franchisor, or court of competent jurisdiction requests information, records, or transcripts relating to the Client's use of the Platform, Drive AI will, on the Client's reasonable written request and at the Client's cost, cooperate to produce records within Drive AI's control. Drive AI may also disclose information to a regulator without further consent where required by valid legal process and will, where lawfully able, notify the Client of the disclosure.
The Client expressly assumes the entire burden of any misuse, abuse, error, regulatory breach, customer complaint, deceptive practice, unauthorized communication, or unlawful conduct arising from or in any way relating to the Client's use of the Platform, including any such conduct by the Client's employees, contractors, dealership staff, F&I personnel, sales agents, or any other person acting under the Client's account or with the Client's actual or apparent authority. Drive AI provides technology; the Client operates a regulated business. The Client will not assert against Drive AI (and hereby waives) any claim, defense, or set-off premised on the assertion that an AI output, automation, message, or feature of the Platform caused the Client to breach a regulatory or legal duty owed by the Client, whether to its regulator, its franchisor, its customers, or any other person.
Where required by law, the Client must disclose to End Users that they are interacting with an artificial intelligence agent, and that calls may be recorded and transcribed. Disclosure requirements include but are not limited to:
Drive AI can configure standard disclosure language into the AI agent's opening; however, the legal sufficiency of any disclosure for the Client's specific jurisdictions, customer base, and product offerings is the Client's responsibility, and the Client should obtain independent legal advice if uncertain.
As between the parties, all Client Data is and remains the property of the Client. Drive AI claims no ownership over the Client's lead lists, customer contact information, conversation transcripts, or business data.
Drive AI processes Client Data solely to provide and improve the Services for the Client. Drive AI will not sell, rent, share, or otherwise disclose the Client's leads, customer contacts, or proprietary business data to any third party for that third party's independent marketing or commercial purposes. Drive AI may use de-identified, aggregated usage data to operate, benchmark, and improve the Platform for all customers.
Drive AI will handle personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and Alberta's Personal Information Protection Act (PIPA). To the extent the Client interacts with End Users in jurisdictions subject to other privacy regimes (e.g. GDPR, CCPA/CPRA, Quebec Law 25), the Client is responsible for its own compliance and for ensuring the lawful basis for processing through the Platform.
The Client acknowledges that Drive AI uses Third-Party Platforms as subprocessors, including those identified in Section 3. By signing this Agreement, the Client consents to such subprocessing.
Drive AI uses commercially reasonable administrative, technical, and physical safeguards to protect Client Data, including least-privilege access, encryption in transit, and credential rotation. No system is perfectly secure, however, and Drive AI does not warrant that the Platform will be free from unauthorized access. In the event of a confirmed data breach affecting Client Data, Drive AI will notify the Client without undue delay.
On request during the Term, and once on termination, Drive AI will provide a CSV export of Client Data in the formats supported by the Underlying CRM. Drive AI is not obligated to provide proprietary prompts, scoring models, or other Drive AI IP as part of such export.
Each party may receive non-public information from the other (“Confidential Information”), including business plans, customer data, pricing, prompts, configurations, and financial information. The receiving party will (a) use Confidential Information solely to perform under this Agreement; (b) protect it with at least the same degree of care it uses for its own confidential information (and no less than a reasonable standard); and (c) not disclose it to third parties except to employees, contractors, and Third-Party Platforms with a need to know who are bound by equivalent obligations. Confidentiality obligations survive termination of this Agreement for three (3) years; trade-secret information remains protected for so long as it qualifies as a trade secret under applicable law.
Drive AI retains all right, title, and interest in and to Drive AI IP, including all prompts, scripts, workflow templates, automation logic, voice training methodologies, dashboards, and any improvements, derivatives, or work product created during the engagement, whether or not specifically commissioned for the Client. The Client receives a non-exclusive, non-transferable, revocable license to use Drive AI IP solely as embedded in the Platform during the Term.
The Client retains all rights to its logos, trademarks, brand assets, marketing copy, photos, videos, and similar content provided to Drive AI. The Client grants Drive AI a limited license to use such materials to configure, operate, and promote the Client's instance of the Platform.
Any suggestions, feedback, or recommendations the Client provides regarding the Platform may be used by Drive AI without restriction or compensation to improve its Services for all customers.
Drive AI may identify the Client as a customer and may reference anonymized aggregate results (e.g. "increased booked appointments by X%") in marketing materials. Drive AI will obtain the Client's consent (not to be unreasonably withheld) before using the Client's name, logo, or specific metrics in any externally distributed case study.
Each party warrants that it has the authority to enter into this Agreement and that doing so will not violate any other agreement to which it is bound.
Drive AI warrants that it will perform the Services in a professional and workmanlike manner consistent with industry standards.
Except for the express warranties in this Section 17, the services and the platform are provided “as is” and “as available.” Drive AI disclaims all other warranties, whether express, implied, statutory, or otherwise, including warranties of merchantability, fitness for a particular purpose, non-infringement, accuracy, and quiet enjoyment.
Without limiting the foregoing, Drive AI does not warrant or guarantee any specific number of leads, appointments, conversions, sales, revenue, return on investment, customer retention, response rates, or any other business outcome. The success of the Services depends on many factors outside Drive AI's control, including the quality of the Client's leads, the Client's pricing, inventory, market conditions, and the conduct of the Client's sales team.
To the maximum extent permitted by law:
The Client will defend, indemnify, and hold harmless Drive AI, its officers, directors, employees, contractors, and affiliates from and against any and all third-party claims, demands, damages, fines, penalties, and reasonable legal fees arising out of or related to (a) the Client's breach of Sections 9 (Client Responsibilities), 11 (Anti-Spam), 12 (Dealer & Automotive Industry Regulatory Compliance), 13 (Voice AI Disclosure), or 21 (Acceptable Use); (b) the content or character of any message, call, or campaign sent through the Platform; (c) the Client's lead list, including any claim that contacts were imported without proper consent; (d) the Client's use of AI outputs without appropriate human oversight; or (e) any allegation that the Client's products, services, financing terms, or advertising are misleading, fraudulent, or non-compliant with consumer protection law.
Drive AI will defend, indemnify, and hold harmless the Client from any third-party claim that Drive AI IP, as delivered and used in accordance with this Agreement, infringes a Canadian or U.S. patent, copyright, or trademark, provided the Client (a) promptly notifies Drive AI of the claim, (b) gives Drive AI sole control of the defense and settlement, and (c) reasonably cooperates. This indemnity does not apply to claims arising from Client Data, Client-supplied content, the Client's modifications, the Client's combination of the Platform with other systems, or any Third-Party Platform.
Drive AI will use commercially reasonable efforts to keep the Platform available during ordinary business hours. The Client acknowledges that uptime depends substantially on Third-Party Platforms and that Drive AI cannot guarantee any specific uptime level. Scheduled maintenance, third-party outages, model provider degradation, telecom carrier issues, and force majeure events may interrupt Service availability. Drive AI's failure to meet any uptime expectation is not a material breach of this Agreement and does not entitle the Client to a refund except as expressly provided in Section 7.4.
The Client will not, and will not permit any third party to, use the Platform to:
Drive AI may update these Terms from time to time. Material changes will be communicated to the Client at least thirty (30) days before they take effect, by email to the billing contact on file or via Platform notice. If the Client does not accept the changes, the Client's sole remedy is to terminate the monthly subscription effective the date the changes take effect, without penalty. Continued use of the Platform after the effective date constitutes acceptance of the updated Terms.
Drive AI may also modify, add to, or remove features of the Platform at any time, provided that no such modification will materially diminish the core functionality contracted for without the Client's reasonable opportunity to terminate.
Neither party is liable for any failure or delay in performance (other than payment obligations) caused by events beyond its reasonable control, including acts of God, natural disasters, war, terrorism, civil unrest, government action, epidemics or pandemics, internet or carrier outages, denial-of-service attacks, or failures of Third-Party Platforms. The affected party will notify the other and use reasonable efforts to mitigate the impact.
This Agreement is governed by the laws of the Province of Alberta and the federal laws of Canada applicable in that province, without regard to conflict-of-law rules.
The parties will first attempt to resolve any dispute by good-faith negotiation between senior representatives. If unresolved after thirty (30) days, the dispute will be submitted to confidential mediation in Edmonton, Alberta, with a mutually agreed mediator. If mediation fails, the parties submit to the exclusive jurisdiction of the courts of the Province of Alberta sitting in Edmonton, Alberta, except that either party may seek injunctive or equitable relief in any court of competent jurisdiction to protect its intellectual property, confidential information, or to enforce payment obligations.
The United Nations Convention on Contracts for the International Sale of Goods does not apply.
This Agreement, together with the executed proposal or statement of work and any addenda referencing these Terms, constitutes the entire agreement between the parties and supersedes all prior agreements, communications, and understandings, written or oral, relating to its subject matter.
In the event of conflict between these Terms and an executed proposal or statement of work, the proposal or statement of work prevails for the specific commercial terms it addresses; otherwise these Terms govern.
The Client may not assign this Agreement without Drive AI's prior written consent. Drive AI may assign this Agreement to an affiliate or in connection with a merger, acquisition, or sale of all or substantially all of its assets, on written notice to the Client.
The parties are independent contractors. Nothing in this Agreement creates an employment, partnership, joint venture, agency, or fiduciary relationship.
Notices must be in writing and delivered by email to the addresses on file with confirmation of receipt, or by registered mail to the parties' principal addresses. Notices to Drive AI should also be copied to legal@driveaisales.com.
If any provision of this Agreement is held unenforceable, the remainder of the Agreement remains in full force, and the unenforceable provision will be modified to the minimum extent necessary to be enforceable while preserving the parties' original intent.
No waiver of any provision is effective unless in writing and signed by the waiving party. A waiver in one instance does not constitute a waiver of any other instance.
Sections that by their nature should survive termination, including Definitions, Payment of amounts accrued, Refund Policy, Confidentiality, Intellectual Property, Warranties and Disclaimers, Limitation of Liability, Indemnification, Governing Law, and these Miscellaneous provisions, survive termination of this Agreement.
This Agreement may be executed in counterparts, including by electronic signature, and each counterpart is deemed an original. Electronic signatures are deemed to have the same legal force and effect as original manual signatures.
The parties confirm that they have requested this Agreement be drawn up in English. Les parties confirment qu'elles ont demandé que la présente convention soit rédigée en anglais.
By signing below (or by signing the proposal that references these Terms, or by instructing Drive AI to commence work after receiving these Terms), each party acknowledges that it has read, understood, and agrees to be bound by this Agreement.