Dealership Marketing Automation & Promos

A Season, On Rails.

A spring on the calendar of a store running Drive AI. Every launch happens on its date, busy floor or not.

Campaign calendarspring · scheduled

Mar 01ScheduledSpring service-to-sales push queued for equity customers: the people already driving your next trade-ins.
Mar 14LaunchedSeasonal promo goes out by email and SMS to the segments that qualify, in your brand voice, on the day it was planned.
Apr 02EventTest-drive weekend invitations to in-market buyers, with booking links wired straight to your calendar.
Apr 18IncentiveA manufacturer incentive drops. The rollout goes to matching segments the same day, not after somebody finds time.
Apr 30MeasuredThe month is read in appointments booked and units sold by campaign. Opens are a diagnostic, not a scoreboard.
AlwaysSuppressedBuyers mid-deal, recently sold or opted out are excluded automatically. Promos never talk over a live negotiation.

Illustration of a campaign calendar we configure, not a specific store's schedule. Campaigns, segments and cadence are planned with you.

Campaigns That Actually Launch.

The whole promotional engine, from calendar to attribution.

Drip

Long Games, Played Patiently

Ongoing drip campaigns keep segments warm between promos: owners approaching lease end, service customers, past buyers worth a second deal.

Seasonal

Promos On The Calendar

Spring events, summer clearance, winter tires. Planned once, launched on schedule, every year, without a scramble.

Events

Invitations That Book

Event campaigns carry booking links wired to your calendar, so an invitation converts into a slot, not a maybe.

Incentives

Rolled Out Same-Day

When an incentive drops, the matching segments hear it while it is news. Speed is most of the value of an incentive.

Measured

Conversions, Not Clicks

Every campaign is read source-to-close: appointments, shows, sold units. Wired into the same attribution as the rest of your funnel.

Suppressed

It Knows Who Not To Message

Mid-deal, just-delivered, unsubscribed and do-not-contact are excluded automatically. Discipline is what keeps promotions welcome.

How It Runs At Your Store.

During the build we plan the calendar with you, write the campaigns in your voice and define the segments from your real data. This is the campaign side of the house. Per-lead nurture lives in email campaigns, and the two never talk over each other.

Campaign calendar planned with you, then launched on schedule automatically.
Segments built from your CRM: equity positions, lease timelines, service history, past buyers.
CASL-compliant consent and unsubscribe handling on every send.
Suppression rules keep promos away from live negotiations and fresh deliveries.
Results reported by campaign in appointments and sold units, not vanity metrics.

Straight Answers.

How is this different from the email campaigns page?

Nurture follows one buyer: a sequence around their specific deal. Marketing automation runs the store's calendar: promos, events and incentives sent to whole segments on schedule. Same engine, same brand voice, different jobs, and suppression rules make sure a buyer never gets both at once.

Can it text promos, or just email?

Both, where consent allows. Each campaign picks its channels per segment, SMS for time-sensitive pushes, email for the longer story, and every send respects CASL consent and unsubscribe handling. The channel mix is planned with you, not defaulted.

Who writes the campaigns?

We do, with you, during the build, in your store's voice, and you approve everything before it is scheduled. After launch, the calendar runs itself and you review results by campaign in appointments and sold units. Your involvement becomes a planning meeting, not a production job.